Research & Development

Research Paper

Details of JOURNAL'S Publication details

Sr. no Name of the Author Title of Paper Name of Journal Volume/Issue no./DoI Page No. Publication's Year ISBN/ISSN
1 Dr. Shailja Bhakar Role of Economic Shopping Orientation In TAM: A Study of Online Booking of Hotels and Air Tickets, FIIB Business Review, Sage Journal. - - Accepted Scopus Listed
2 Dr. Shailja Bhakar Brand Prestige & Brand Trust Mediate the Impact of Brand Personality and Brand Experience on Customer Satisfaction, Journal of Global Information Management - - Accepted Scopus Listed
3 Dr. Preeti Singh Impact of Compensation on Job Satisfaction and Employee Performance during Covid-19in IT Sector Turkish Online Journal vol-12 www.tojqi.net.index.php/journal/issue/view/49) - Published in Scopus listed Journal July 30, 2021 no-7(2021)
4 Dr. Shailja Bhakar Role of Brand Credibility & Brand Prestige in Case of Online Purchase International Journal of Business and Globalization, - - Accepted Scopus Listed
5 Dr. Ankit Gupta Does Demographic Matter in Measuring Customer Satisfaction: Hypothetical Evidence from Indian Telecom Sector The Journal of Oriental Research Madras - - 2021 ISSN NO 0022-3301
6 Dr. Prashant Sharma A study on Performance of Mutual Fund with special Reference to Ta Saving Scheme Jijnasa. U.G.C Care Listed VOl 38 No-7 - 2020 ISSN No 0337-743X
7 Dr. Prashant Sharma Impact of Organizational Justice on Job Satisfaction International Bulletin of Management and Economics: Unnayan - - 2020 ISSN No.2349-6622
8 Dr. Surbhi Tiwari Indian Mutual Fund Industry Performance with special reference of Lockdown period due to Covid Havoc” National Seminar on Business and trade practices during and after Corona Pandemic Swaraj Publication New Delhi - - 2020 ISBN-978-93-88891-95-0. Edited book
9 Dr. Shailja Bhakar Consumer Knowledge: Environmental Concerns and Subjective Norms. International Journals of Trade and Global Market, - - 2020 Scopus Listed C category
10 Dr.Preeti Singh “Impact of Selected Factors on Adoption of E-banking”. International Journal of Advance and Innovative Research - - 2020 ISSN no 2394 – 7780
11 Dr. Ankit Gupta Non-Performing Asset: A Study of Financial Wobbliness of Indian Banking Sector Shodh Sanchar Bulletin, International Research Journal - - 2020 ISSN NO 2229-3620
12 Dr. Prashant Sharma Non-Performing Asset: A Study of Financial Wobbliness of Indian Banking Sector Shodh Sanchar Bulletin, International Research Journal - - 2020 ISSN NO 2229-3620
13 Dr.Surbhi Tiwari A Study on Performance Evaluation of Balanced Mutual Fund” Vidyawarta International Research Journal UGC care listed issue-70, Vol- 02 - 2020 ISSN-2319-9318
14 Dr.Surbhi Tiwari “Evaluation Of Performance of Balanced Mutual funds Schemes on the Basis of Sharpe Model” Printing Area International Research Journal UGC care listed Issue-35, Vol- 05 - 2020 ISSN-2394-5303
15 Dr.Surbhi Tiwari “Impact of Pandemic COVID-19 on Indian Education System The New Normal‘ in Management, Social Sciences & Economic Development Amity University Madhya Pradesh, Gwalior - - 2020 ISBN: 978-93-89298-79-6 UGC Listed edited book
16 Dr.Surbhi Tiwari A Study on Recent Development Towards Merchant Banking in India “Power of Knowledge “peer review journal Vol: I, Issue: II - 2020 ISSN 2320-4494 Impact factor 2.7286
17 Dr. Shailja Bhakar Impact of Price Promotion on Brand Equity Model: A Study of Online Retail Store Brands, Journal of Content, Community & Communication Journal of Content, Community & Communication - - 2020 ISSN: 2395-7514 Scopus Listed
18 Dr. Preeti Singh An Empirical Study of the Satisfaction of Employees with the Welfare Services in the Education Industry in Gwalior Region”. Journal of Emerging Technologies and Innovative Research - - 2019 ISSN NO-2349-5162
19 Dr. Preeti Singh “Measuring the Impact of Enjoyment & Excitement on Online Shopping with Reference to TAM Model International Journal of Advance and Innovative - - 2019 ISSN NO 2394-7780
20 Sonali Rai “Measuring the Impact of Enjoyment & Excitement on Online Shopping with Reference to TAM Model International Journal of Advance and Innovative - - 2019 ISSN NO 2394-7780
21 Dr. Preeti Singh An Empirical Study on the Consumer Behavior towards Counterfeit Products Journal of Emerging Technologies and Innovative Research-UGC listed - - 2019 ISSN NO 2349-5162
22 Dr.Ankit Gupta Factors Affecting Interest Rate Spread: A Study of Private Sector Banks in India International Journal of Advance and Innovative Research - - 2019 ISSN NO 2394-7780
23 Dr.Ankit Gupta A Study of Online Advertisement on the Basis of Customer Awareness Jagran Journal of Commerce and Economics - - 2019 ISSN NO 2321-6522.
24 Sonali Rai, Preeti singh , Spandita Nandi The Study of Psychological and Emotional Factors Affecting Impulse Buying of Beauty Products Emerald publications - - 2019 ISBN: 978-1-78635-428-0
25 Dr. Shailja Bhakar Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention Journal of Promotion Management, Taylor & Francis online - - 2018 ISSN:1540-7594 (Online), 153-177, 24(2)
26 Dr. Preeti Singh “An Empirical Study of Consumer Confusion on Decision Postponement Journal UNNAYAN: International Bulletin of Management and Economics-UGC listed - - 2018 ISSN NO 2349-7165
27 Dr. Prashant Sharma Emerging Trends In Commerce and Management Education International Journal of Advance and Innovative Research - - 2018 ISSN 2394-7780